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The college lays the overall feature on the integration and application of e-enterprise-related management and technologies, while individual departments have their own features. The college aims to develop and train the students with managerial capability for successfully entering the job market in the e-era after graduation.

To achieve the overall feature and the objective, the college emphasizes the professional competence certification education and provides students with incentive mechanism to encourage them to acquire relevant professional certificates. It also promotes cooperation with companies in order to enhance the enterprises' research and innovation, and to facilitate teachers and students to upgrade the practicability.